Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month

Grammys ad highlights the highly sought, from Beyoncé to MLK

Beyoncé is shown performing at Coachella 2018 with the words The Most Searched Performance' written on screen
Beyonce's 2018 Coachella appearance is the most searched performance in Google's history, the search giant says in a new ad. Google

Can you quantify greatness? Can a major brand crown someone as a superlative and actually back it up with data?

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."