Guys Get Their Fantasies Confused in These Fantasy Football Ads From Snickers

Don't dress as a centaur for the draft

Dude, why the long face? Is it because you got your fantasy nights mixed up, and instead of studying football stats for the big draft, you appeared at a neighhh-bor’s house in fancy dress, expecting mythological horseplay?

That’s the gag in this new Snickers spot from BBDO New York, which reminds us that hunger can put us off our game:

Poor guy must feel like a horse’s ass. (Maybe he played centaur on his high school team.)

“This idea is a natural evolution of the Snickers’ ‘You’re Not You When You’re Hungry’ campaign,” says client senior brand manager Michael Italia. “We’re always trying to show ways hunger can affect people, and for NFL fans at the start of a new season, that means you might bring the wrong fantasy to the party.”

O Positive director David Shane, who’s shot notable Snickers ads before, and ranked among Adweek’s Creative 100 a couple of years back, delivers just the right mix of silliness and restraint here.

Kicking off tonight on national TV during the league’s first game of the season, between the Kansas City Chiefs and New England Patriots, the ads feature NFL-themed Snickers bars. Their wrappers warn you about what can happen, in gridiron terms, when hunger holds sway. Among other things, you could wind up “Benched,” “Blocked,” “Sacked,” “Intercepted” or “Incomplete.”

Such language captures the angst of this next ad’s sad-faced subject, who puts a wicked hit on draft-night buzz by sharing a bit too much with his pals:

Alas, fantasy football won’t cure your deep existential blues. Unless, of course, you win big. In which case, everything’s right with the universe.

Client: Snickers/Mars Chocolate North America
Berta De Pablos: VP, Marketing
Allison Miazga-Bedrick: Brand Director – Filled Bars Portfolio
Michael Italia: Senior Brand Manager, Snickers Brand
Ines Bustelo: Senior Associate Brand Manager, Snickers NFL

Creative Agency: BBDO New York
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Gianfranco Arena: Executive Creative Director
Peter Kain: Executive Creative Director
Scott Mahoney: Creative Director
Dan Oliva: Creative Director
David Rolfe: EVP, Director of Integrated Production
Amy Wertheimer: EVP, Group Executive Director
Anthony Curti: Executive Producer
Kirsten Flanik: President, BBDO New York
Susannah Keller: Global Account Director
Lisa Piliguian: SVP, Account Director
Tani Corbacho: VP, Account Director
Blake Maraoui: Account Manager
Danee Fields: Account Executive
Annemarie Norris: SVP, Group Planning Director
Christina Stoddard: Planning Director
Sean Stogner: Senior Communications Planner

O Positive Films: Production Co.
David Shane: Director
Ralph Laucella: Executive Producer
Marc Grill: Executive Producer
Ken Licata: Production EP
Marc Laliberte Else: Directory of Photography

Arcade Edit & GFX: Editorial
Dave Anderson: Editor
Fanny Diaz: Producer

Heard City: Sound
Keith Renaud: Sound Mixer

CO3 – Color
Tim Masick: Colorist

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: September 7, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT