Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad

Agency Isobel, not Wieden+Kennedy, revives the spokesman overseas

The animated spot brings Isaiah Mustafa into the world of gaming. Old Spice UK and Ireland

It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could Smell Like.”

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."