Here’s Another Hilarious Ad That Tries to Get People in Denmark to Have More Sex

Do it for mom!

Headshot of Tim Nudd

Danish travel agency Spies Travel is once again trying to convince the country's citizens to have more sex—by taking more trips. (Traveling, you see, makes couples more intimate, according to research.) But while the company's memorable 2014 ad had a patriotic theme—urging Danes to travel, and thus have more sex, and thus have more babies, and thus boost the country's low birth rate—the amusing new spot takes a different approach.

Instead of "Do it for Denmark," the new rallying cry is "Do it for Mom."

The whole premise is a bit convoluted and pretzel-like, but the two-and-a-half-minute spot explains it pretty well—in a fun, comedic visual style. And it has a very clear call to action: Moms who want their grown children to have babies can take advantage of the "Spies Parent Purchase" and send their child on an active holiday—so they can finally have the grandchild they've always wanted.


Client: Spies Travel

Agency: Robert/Boisen & Like-minded, Denmark

Strategist: Søren Christensen

Creative Director: Heinrich Vejlgaard

Art Director: René Sohn Kammersgaard

Account Manager: Gitte Andersen

Film production: Gobsmack Productions

Producers: Christina Bostofte Erritzøe, Cille Silverwood-Cope

Director: Niels Nørløv

DOP: Bastian Schiøtt

Editor: Simon Borch

Visual Effects: Magnús Sveinn Jónsson

Sound design: Lars Bo Kjær / AudioLounge

Creative Director: Joakim Norman

Interactive Developer: Ramiro Espada

Project Manager: Jakob Elm

Nordic Account Manager: Rasmus Mikkelsen

Account Director: Mads Bech Larsen

Consultant: Cecilie Valentin

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 1, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT