Hershey Puts Reese’s Take 5 on the Big Stage of the Big Game

Candy brand pushes the bar in first Super Bowl spot

People might be living (and working) under a rock if they haven't heard of Reese's Take 5 in new Super Bowl ad.
People might be living (and working) under a rock if they haven't heard of Reese's Take 5 in new Super Bowl ad. Reese's

If you’ve never heard of Reese’s Take 5, Hershey is ensuring you will on Super Bowl Sunday.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.