How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad

Will Binder is a creative at Wieden + Kennedy

Will Binder went from criminal defense to copywriting, and hasn
Will Binder went from criminal defense to copywriting, and hasn't looked back. Kristin Gladney

Presenting a pitch to one of your agency’s biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York’s Rikers Island, it’s just another day at the office.

This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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