Apple Lovingly Captures the Ways Creativity Is Flourishing in Quarantine

The new ad was created in a whirlwind 2 weeks

'Creativity Goes On' from Apple highlights the ways people have managed to stay connected worldwide. Apple

Steve Jobs once said, “Creativity is just connecting things.” Specifically, he was celebrating how a diverse array of experiences can fuel the creative process. Without “enough dots to connect,” Jobs felt, your thinking becomes too linear. Too isolated.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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