How Evoking Creativity From Children Can Lead to the Next Big Idea

Kids have quite a few tricks up their sleeves when given the right resources

Elmer's Ooey Gluey Slime Games held slime-related competitions for kids, like the Brightest, Coolest Texture and Biggest Slime Bubble. Elmer's Glue

“What is the next big idea?” That’s the question marketers and agencies get asked all the time.

@prizelogic Matt Kates is CMO at PrizeLogic.