Voice

How Evoking Creativity From Children Can Lead to the Next Big Idea

Kids have quite a few tricks up their sleeves when given the right resources

Elmer's Ooey Gluey Slime Games held slime-related competitions for kids, like the Brightest, Coolest Texture and Biggest Slime Bubble.Courtesy Elmer's Glue
By Matt Kates

September 24, 2018

“What is the next big idea?” That’s the question marketers and agencies get asked all the time.

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Matt Kates

Matt Kates is CMO at PrizeLogic.

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