Snickers' "You're Not You When You're Hungry" campaign continues to prove fertile ground for social campaigns. A few months ago, Snickers got YouTubers to post terrible videos as if they recorded them hungry. Now, the candy brand has moved on to Twitch—the gaming platform where thousands of gamers live-broadcast video of themselves playing.
Working with BBDO New York, Snickers partnered with three gamers who have hundreds of thousands of followers apiece, and had each of them start playing poorly—very unlike them—the hungrier they got. Then the stunt got even more peculiar, thanks to some costumes.
Check out the recap below.
Join Dwyane Wade, Julian Duncan, Andrea Brimmer, Rick Gomez and more at Brandweek Masters Live, on Sept. 14-17, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)