How the NFL Quickly Turned Around a PSA Involving Over 50 of the League’s Stars

72andSunny and pro football encourage people to #StayHomeStayStrong

Russell Wilson and Ciara are part of the NFL's COVID-19 PSA, encouraging people to stay home. NFL

In the sports world, several companies are ramping up their fundraising efforts to help with COVID-19 relief. Nike, for example, committed an initial $15 million while also promoting indoor activity through the brand’s app.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.