IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake Mix

But don't look for it in your local restaurant

The IHOPS brew will be available at events and a few pubs in the New York area for a limited time. IHOP

Let’s take a quick look at IHOP’s year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well—or not, depending on who you talk to. Then, it was back to pancakes.

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.