Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

The company is also nearly doubling its R&D department, with the eventual goal of ending animal agriculture

Impossible Foods, which is looking to double its R&D staff, is working on a fake dairy milk prototype. Impossible Foods
Headshot of T.L. Stanley

Impossible Foods, best known for the faux burgers it sells at grocery stores and through fast food chains like Burger King, has created a non-dairy milk substitute while continuing to work on plant-based alternatives to steak, bacon, fish and chicken.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}