In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly

Bear teams with lumberjack family in Kodiak Cakes' protein pancake message

If one wants to illustrate “hearty,” then the lumberjack/forest milieu is certainly one way to go. For pancake mix maker Kodiak Cakes, a big bear and plenty of beards in the Harmon Brothers’ short film for the brand lands right in the sweet spot.

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Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.