In These ‘Sucky’ Times, Coors Light Is Now Offering Free Beers

Nominations via #CouldUseABeer will earn a free 6-pack via new campaign from DDB

Woman holding a Coors Light and a sign that says, 'I need more beer'
Olive Veronesi, 93, became went from quarantine hero to ad star thanks to Coors Light. Coors Light

Coors Light fans across the country owe a special thanks to Olive Veronesi, though you probably don’t need to buy her a beer.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."