Incredible Light Show Spotlights Seattle’s CenturyLink Field

Bodega Studios' art film makes for a pretty good ad

Here's a fun spectacle: Turn an entire football stadium into a giant dub-step light show. A group of artists led by production house Bodega Studios shot thousands of still images of CenturyLink Field, home of the Seattle Seahawks, with the stadium's lights—everything from giant overhead rigs to the neon sign out front—set to various configurations. Then, to the delight of trippers everywhere, Bodega strung them into an animation that simulates an insane eye-candy lighting sequence. The creators say it's an art film, not an ad—but they did have help from the Seahawks, and the 400,000-plus views it's racked up so far are solid publicity for the team and studio both. Now, if only they could figure out how to do it live…

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.
Publish date: February 21, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT