Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos

Is your brand going on too long?

Headshot of Tim Nudd

Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos?

The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work. A lot depends on the type of content, and audience.

But it's a decent primer on how not drone on too long with your content.

Top photo via Flickr.

Click the image to enlarge.


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 24, 2014 https://stage.adweek.com/creativity/infographic-ideal-length-everything-online-tweets-youtube-videos-160972/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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