Key insights
- The ad taps into two Super Bowl trends: sustainability and space.
- Bryan Buckley, Rodrigo Prieto partnered with Goodby Silverstein & Partners.
- SodaStream aims to eliminate 67 billion single-use plastic bottles by 2025.
Beloved scientist Bill Nye, in his signature bowtie and lab coat, is surrounded by the tools of his trade, including flasks, moon rocks, microscopes and rocket models, on a soundstage in Burbank, Calif.
