iPad 3 Concept Model Surely Blows the Real iPad 3’s Pants Off

Enjoy a little 3-D multiplayer hologram

Headshot of Tim Nudd

Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of the forthcoming iPad 3. Hey, nice internal magnets and near field communication! Whoa, that's some trippy 3-D multiplayer hologram action! Don't watch if you want the actual iPad 3 to seem impressive when it's unveiled next week. Also check out (or don't) Aatma's previous video for its concept iPhone 5, which does everything but clean your butt.

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@nudd Tim Nudd is a former creative editor of Adweek.