Adweek Video

Is ‘Monty the Penguin’ by John Lewis the Perfect Christmas Ad?

Kevin Moehlenkamp picks his three favorite campaigns

By Tim Nudd

December 27, 2017

British retailer John Lewis and agency adam&eveDDB have set the bar ridiculously high for Christmas commercials. And none, perhaps, is more perfectly crafted than “Monty the Penguin” from 2014.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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