Is ‘Monty the Penguin’ by John Lewis the Perfect Christmas Ad?

Kevin Moehlenkamp picks his three favorite campaigns

British retailer John Lewis and agency adam&eveDDB have set the bar ridiculously high for Christmas commercials. And none, perhaps, is more perfectly crafted than “Monty the Penguin” from 2014.

@nudd Tim Nudd is a former creative editor of Adweek.