AdFreak

Jaguar’s Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley

Spot will celebrate U.K. villains

Headshot of David Griner

By David Griner

January 12, 2014

Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com. 

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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