Jaguar’s Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley

Spot will celebrate U.K. villains

Headshot of David Griner

Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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