Japanese Banana Ad Is 15 Seconds of Awesome

'Dole Guy' makes women, clients swoon

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Creatives always complain that 15-second TV spots are impossibly short and incapable of telling a real story. Next time you hear such grumbling, make them watch this Japanese commercial for Dole bananas. The ad packs more antics and architectural action into a quarter minute than The Fountainhead does in 700 pages. Via WTF Japan Seriously. UPDATE: The ad is part of a series.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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