Jet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’

The collaboration promotes new airline features that ease time zone adjustment

The Sweatlag workout at Equinox is designed to ease jet lag—and promote Delta's new airline amenities. Delta
Headshot of Alissa Fleck

Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration “Sweatlag” is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate side effect of flying, so Delta joined forces with the fitness brand to introduce a jet lag-busting workout in time for the busiest travel season of the year.

“Research suggests that exercise keeps (jet lag) away on the ground by helping with time-change adjustments and speeding up the return to normal circadian rhythms,” according to a statement from agency Wieden + Kennedy New York, which helped produce the campaign.

Sweatlag was also launched in conjunction with the release of Delta’s new Airbus A350, with features designed with jet lag prevention in mind. “Delta’s flagship A350 features the Delta One suite, Delta Premium Select, wider windows, ambient lighting and better cabin pressurization to fight jet lag in the air,” the statement notes.

On July 10, Sweatlag will begin rolling out in West Hollywood, Westwood and Marina del Rey locations of Equinox. Anyone ready to get their Sweatlag on can sign up online and bring a recent ticket from any airline to one of these locations. The rest of us don’t have to miss out, though—Sweatlag has also released online videos for jet lag-busting moves anyone can do at home:

CREDITS:
Agency: W+K New York
Executive Creative Directors Karl Lieberman
Creative Directors Jaclyn Crowley, Sean McLaughlin
Copywriter Brad Phifer
Art Director Hope Jordan
Executive Producer Jen Vladimirsky
Producers David Niblick, Leigh Ann Dykes, Samantha Duncan
Account Team Liz Taylor, Casey Jennings, Jasmina Almeda, Michael Devine
Strategists Kirstie Maryott, Harriet Spears
Social Strategist James Williams
Project Manager Rayna Lucier
Head of Production Nick Setounski
Business Affairs Carla Curry
Project Manager Rayna Lucier
Traffic Manager Sonia Bisono

Broadcast Production
Production Company Joint
Director The Mundo Sisters
Director of Photography Kai Saul
Senior Producer Michelle Carman
Producer Aly Ryan
Line Producer Elisa Morse
Production Designer Spencer Graves

Editorial Company Joint
Editor Matt Burke
Post Producer Aly Ryan
Editorial Assistant Nick Farfan
Animators Dustin Bailey, Elise Dyck


@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.
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