Jif Partnered With Giphy to Make a Limited-Edition Peanut Butter No One Can Pronounce

The internet's favorite consonant debate is reignited

A jar of Jif that says GIF on it
Jif's "Gif" edition went on sale via Amazon today. Jif
Headshot of David Griner

OK now we’re not sure how to pronounce anything.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."