Jon Glaser and Beth Dover Share a Goofy, Gory Moment in Ubisoft’s ‘Watch Dogs’ Lesson

In franchise's 'Legion' title, every character is playable

To prime consumers for the game, the agency enlisted Glaser and Dover for a five-minute NSFW “Classroom 101” ad. Ubisoft

There are only so many ways to market a dystopian action-adventure video game—at a certain point, live game-play trailers and trope-heavy end-of-the-world storylines can blur together.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.