Justin Bieber Claims Untouched Calvin Klein Photo Is Fake

Pop star causes quite a buzzy controversy

Headshot of Lauren Johnson

Justin Bieber sure made a lot of noise on the Internet this week.

On Friday, the music website BreatheHeavy.com published what it claimed to be an untouched image from the pop star's new Calvin Klein ad campaign, but has now issued a retraction. The GIF suggested that Bieber's head, arms, legs, chest and below-waist area were exaggerated in the final image.

While it's still possible that the unretouched photo could be real (and that BreatheHeavy simply wants to avoid a lawsuit), the image does look a bit fishy, particularly since Bieber's head seems sizably larger compared to the after photo.

"We sincerely apologize to Bieber for the hit to his ego and to the millions of tweens on social media we upset," BreatheHeavy writer Jordan Miller says.

Indeed, the untouched photo sparked a storm of chatter about the CK campaign on Friday (see some examples of reactions on Twitter below).

BreatheHeavy.com obtained the photo from a source who also claimed that Bieber caused a scene on the set of the shoot.

But CK CMO Melisa Goldie tells US Weekly a much different story. "We shot the print and video campaigns over several days at Silvercup Studios with photographers Mert and Marcus and Johan Renck, who directed the campaign video," she said. "Justin showed up early every day with amazing energy; he completely trusted us and gave it his all."

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: January 10, 2015 https://stage.adweek.com/creativity/justin-bieber-claims-untouched-calvin-klein-photo-fake-162295/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT