Kenzo’s Lovely New Video Wonders What One’s Hands Say About a Person

Like Kenzo Takada, for instance

Headshot of Angela Natividad

“The hand is where the mind meets the world.”

This quiet, compelling phrase unspools the narrative of Kenzo’s “Hands.”

Created by Buenos Aires-based directors collective 1985, and part of a partnership between Kenzo and Nowness, the video builds on that thesis by describing how much your hands convey.

There’s a sense and a poetry here that left us gazing into our own hands for nearly a minute. Like the rings of a tree, they can reveal your age, and whether you are patient, kind, funny, gentle or—as the expression goes—heavy-handed.

And of course, palm readers believe the hands even contain your destiny.


“Hands” is actually a quirky portrait of designer Kenzo Takada, the brand’s Japanese-French founder. The disarming approach relays details about Takada’s spirit and character, even as it teaches us something about ourselves.

“We believe hands can tell you a lot about a person, because hands do not have a social construction,” 1985 tells Nowness. “They’re the same when we are with people and when we are alone.”


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@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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