Kia Throws Everything but the Kitchen Sink Into Super Bowl Ad

Adriana Lima, Mötley Crüe, Chuck Liddell, etc.

Headshot of Tim Nudd

It's officially the year of the Super Bowl anti-teaser—with a load of advertisers releasing extended versions of their Super Bowl spots early, rather than the traditional 10- or 15-second teasers. Acura, Honda and Volkswagen have done so. And now we can add Kia, which today unveiled a 90-second version of its ad, which will air in the game as a :60. Sometimes less is more—but not in this spot. Created by David&Goliath and director Noam Murro, it features Adriana Lima, Mötley Crüe, Chuck Liddell, bull rider Judd Leffew, fairy dust, thousands of bikini-clad women, pyrotechnics, two lumberjacks sawing a giant sandwich in half. It's flashy and will look good on an 80-inch HD television. Some people might even spot the Snow White Pearl Optima Limited in there.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 2, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT