Kids, Don’t Share Photos of Your Willy, Warns Cute but Very Sad British PSA

Because this is what happens if you do

Headshot of Alfred Maskeroni

We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This is great and all, but if you're a parent trying to raise kids in this torrent of data, you know how hard it is keeping them safe from the deluge of inappropriate content.

And then there's teaching them how to manage their own data. How do you give your children the right tools to understand the viral age?

Well, Leo Burnett Change in London (which also did that chilling Cosmo cover for another social cause) and the National Society for the Prevention of Cruelty to Children present this rather candid anecdote of the implications of sharing personal data virtually. In this case, it's a boy named Alex who's taken a photo of his, erm, willy—and who is shown the potentially terrible consequences of Snapchatting the pic to someone he trusts.

Take a look below. And thanks a lot, Carlos Danger.

Via Ads of the World.

Client: National Society for the Prevention of Cruelty to Children
Agency: Leo Burnett Change
Copywriter: Alison Steven
Art Director: Liam Bushby
Creative Director: Beri Cheetham
Executive Creative Director: Justin Tindall
Planner: Kit Altin
Agency Producers: Abby Jenkins, Bruce Macrae
Media Agency: OMD
Planner: Alexandra Gill
Production Company: Hornet
Directors: Dan & Jason  
Editor: Anita Chao
Executive Producer: Jan Stebbins
Producer: Cathy Kwan
Storyboard Artist: Carlos Ancalmo
Lead Character Designer: Adrian Johnson
Designer: Anna Bron
Animation Director: Mike Luzzi
Animators: Angela DeVito, Jacob Kafka, Keelmy Carlo, Krystal Downs, Mike Luzzi, Mark Pecoraro, Natalie Labarre, Nivedita Sekar, Sean Lattrell
Lead Compositor: Ted Wiggin
Compositors: Richard Kim, Stephanie Andreou
Postproduction: Prodigious
Audio Postproduction: Nick Angell

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@maskeroni Alfred Maskeroni is director of video for Adweek.