This spring, Daisy Expósito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish.
Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers
'Lucha vs. El Virus' was created to fill a gap and reach a group highly affected by the virus
D expósito & Partners noticed a lack of Spanish-language and Latino-focused public health messaging around Covid-19, so they created a PSA campaign to fix that.
d expósito & Partners
