The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews

Fans and brand experts question the team's new look.

the new la rams logo
The LA Rams released a new logo this week after two years of work on the design. Los Angeles Rams

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In its 84-year history, the Los Angeles Rams have made a lot of moves. The team was founded in Cleveland in 1936 and moved to Los Angeles 10 years later, then went to St. Louis in 1994 only to move back to the City of Angels for the 2016 season.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.