Marvel Stars Join Parkland Activists in Sharing Stories of Their ‘First Time’ (Voting, That Is)

March for Our Lives seeks to rally young voters for Nov. 6

Black Panther star Chadwick Boseman joins several fellow Avengers actors in this 'Vote for Our Lives' PSA. March for Our Lives
Headshot of David Griner

Chances are, your first time was in a school, community center or perhaps (if you’re like Don Cheadle) in a church. But wherever it was, or however nervous you were, you never forget your first time voting.

In a new PSA urging young voters to show up at the polls on Nov. 6, several stars from the Marvel Cinematic Universe appear alongside high-profile gun control advocates from the March for Our Lives movement.

Avengers stars appearing in the spot include Chadwick Boseman, Chris Evans, Scarlett Johansson, Cheadle and Mark Ruffalo, while Daredevil/Defenders/Luke Cage star Rosario Dawson represents the Netflix side of the Marvel superhero equation. Zoë Kravitz of Big Little Lies also makes an appearance.

Parkland school shooting survivors David Hogg, Delaney Tarr and Emma González also appear in the ad, with Hogg noting, “My first time, everybody clapped afterwards.”

The ad was created by March for Our Lives in partnership with liberal activism network We Stand United.


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: October 4, 2018 https://stage.adweek.com/creativity/marvel-stars-join-parkland-activists-in-sharing-stories-of-their-first-time-voting-that-is/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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