Mary Wells' latest career? Blogging. The Madison Avenue pioneer has signed up to share her thoughts on everything from money and politics to culture, gossip and relationships on wowOwow.com, the site created and written by well-known women in the media and entertainment worlds. The self-described group of women "who weren't born yesterday" includes Lesley Stahl, Peggy Noonan, Liz Smith, Joni Evans, Sheila Nevins, Joan Juliet Buck, Whoopi Goldberg, Julia Reed, Joan Ganz Cooney, Judith Martin, Candice Bergen, Lily Tomlin, Jane Wagner and Marlo Thomas. Before setting up their virtual coffee klatch, the women were offline friends. Wells, who describes her home these days as a boat on the Mediterranean, became a member of the New York-centric wowOwow crowd after becoming friends with Evans, a book publisher, while the Wells Rich Greene founder was writing A Big Life in Advertising, published in 2001.
—Posted by Noreen O'Leary