Matthew Broderick: Why I Agreed to Do the Ferris Bueller Ad

'It took a little time' to say yes, he admits

Headshot of Tim Nudd

Matthew Broderick has spoken out about his decision to mimic his old Ferris Bueller character for Honda's upcoming Super Bowl commercial, admitting he wasn't sold on the idea at first. "It took a little, uh, thinking about it, it took a little time, but I ended up thinking it might be amusing," he tells New York magazine's Vulture blog. "Todd Phillips was directing it, who's a good director, and I thought it would be fun to send up Ferris Bueller a little bit," he adds. Still, he says he spent the four-day shoot "running around L.A. … thinking, 'I hope this is a good idea.' " With the extended version of the spot already topping the 4 million mark, Broderick adds: "I guess I'm part of a virus."

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: January 31, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT