McDonald’s recent trend of minimalism in its global design aesthetic has made for some truly striking work, both outdoor and in digital. It also seems to be infecting the minds of the brand’s creative agencies, getting them to think in ways that go beyond traditional food photography.
As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us. We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.