McDonald’s Coffee Ad Argues That Not Everything Needs to Be an ‘Experience’

Leo Burnett London takes another swipe at the price and peculiarities of gourmet cafes

You probably haven't been seeking out a ball-pit cafe recently anway. Leo Burnett London
Headshot of David Griner

Sometimes you want to soak in the artisanally crafted ambience of a barista-curated caffeine experience. But sometimes you just want coffee.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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