Megan Fox, Biology Wiz, Speaks to Dolphins in Latest Acer Ad

Actress reveals her hidden talents

Megan Fox … one of the greatest scientific minds of our time? Seems unlikely, which is the whole joke of the actress's new commercial for Acer laptops. In the spot, by Mother in London, Acer's Aspire 57 helps Fox explore her secret passion for marine biology and facilitate communication between humans and dolphins. Most folks, of course, would expect the uber-babe to do the breast stroke in a thong bikini in the ad's laboratory tank rather than hang out with the nerdy researchers and use her noggin to expand the frontiers of science. At 90 seconds, the so-so setup is stretched too far, and there's little comedy here. Even the "punch line" of a dolphin asking for a hug seems a little soggy. Acer's earlier Kiefer Sutherland spot was more successful because he played against type (he baked cupcakes) while at the same time reinforcing his Jack Bauer tough-guy image (he blew stuff up). Fox's ad was deflating, because I expected an over-the-top payoff with Megan getting her legs torn off by cackling dolphins or using her chatty new pals to conquer the world. Perhaps Acer will fare better with its next celebrity fish-out-of-water story. (Yes, I know they're mammals, brainiacs.)

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.