Mr. Bean Is a Hopeless Kung Fu Warrior in the Most Hilarious Snickers ‘You’re Not You’ Ads Yet

Rowan Atkinson is a ridiculously inspired choice

Headshot of Alfred Maskeroni

You're familiar with the joke at this point. Someone is super hungry, turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: "You're not you when you're hungry."

Now, though, London agency AMV BBDO has made perhaps the best ads yet in the global Snickers campaign, by tapping one of Britain's most beloved wonky comedians, Rowan Atkinson, better known as Mr. Bean, as the celeb.

If you're unfamiliar with the work of Mr. Bean, well, first of all, shame on you. But in fact, these hilarious spots might actually serve as a suitable intro to the absurdist comedian's work. Watch below as the awkwardest man alive tests his mettle as a kung fu warrior.

Needless to say, his warrior friends don't like him when he's hungry. 

Via Ads of the World.


Client: Snickers

Agency: AMV BBDO, London

Executive Creative Directors: Adrian Rossi, Alex Grieve

Copywriter: Richard McGrann

Art Director: Andy Clough

Agency Planner: Will Whalley

Agency Account Team: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling

TV Producers: Rebecca Scharf, Nikki Holbrow

Production Company: Rattling Stick

Director: Daniel Kleinman

Production Company Producer: Johnnie Frankel

Postproduction: Jungle

Chief Sound Engineer: Owen Griffiths

Film Editor: Eve Ashwell, Cut and Run

Media Planning: Mediacom

Media Planner: Amanda Zafiris

Media Buying: ZenithOptimedia

@maskeroni Alfred Maskeroni is director of video for Adweek.