Nary a Sponsor In Sight, This World Cup Animation Is a Charmer

Gentleman Scholar tribute is good fun

Animated fun for the World Cup. - Credit by Gentleman Scholar
Headshot of Doug Zanger

As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company Gentleman Scholar created a tribute to the happenings in Russia, leveraging its impressive roster and animation chops.

Focusing on the diverse nature of the World Cup, the film is a delicious romp through several styles and techniques—not relying solely on one animator and highlighting the impressive talent that the production company is known for.


In essence, this is a self-promotional and passion piece for Gentleman Scholar, but it carries a decent amount of weight, minding the small details that illustrate the high bar it consistently sets.

Though it’s not quite as sprawling as the outstanding 2015 work that was done for Bleacher Report with BarrettSF, it’s a reminder that great animation, done well, can stand out in a sea of sameness.

CREDITS:

Design & Animation: Gentleman Scholar
Creative Directors: William Campbell, Will Johnson & Chace Hartman
Executive Producers: Jo Arghiris & Christina Roldan
Heads of Production: Tyler Locke & Ryan McLaughlin
Art Directors: Macauley Johnson & Chris Finn
CG Supervisor: Tim Hayward
Coordinator: Kev Jones
Designers: Juan Carlos Cuadra, Cristina Barna, Cam Floyd, Hana Eunjin Yean, Trish Janovic, Jina Kwon, Mike Tavarez, Vin Kim, Ana Chang
2D Animators: Kenny Kerut
Cel Animators: Laura Yilmaz, Matt Everton, Lyuben Dimitrov, Cristina Barna, Jina Kwon
3D Animator: James Lane
3D Generalist: Allan Bernardo
Model / Texture Artist: Jacques Clement
Music & Sound Design: Jason Webb


@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Publish date: July 9, 2018 https://stage.adweek.com/creativity/nary-a-sponsor-in-sight-this-world-cup-animation-is-a-charmer/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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