Netflix Sure Picked an Interesting Time for This Tweet About Above-the-Law Cops

Went live amid backlash over officer's fatal chokehold

Headshot of David Griner

As Twitter was erupting this afternoon with outrage over a grand jury's decision not to indict the NYPD officer whose chokehold killed Eric Garner, Netflix made a rather odd marketing decision.

The streaming service posted a Peaky Blinders promo featuring hard-boiled Irish cop Chester Campbell, played by Sam Neill. The tweet message—"Just because you’re law enforcement doesn’t mean you’re law abiding."—seemed especially topical when paired with the photo's quote, "God help those who stand in our way."

While the tweet didn't spark much real anger at Netflix, it did draw a mixed reaction from those who felt the company was siding (intentionally or not) with protesters and others who felt it was simply insensitive.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: December 3, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT