GIFs have left the nest!
The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris.
For the streaming service's launch in France, the agency created 100 different GIFs, some of which "reacted" to current events and even things like the weather (for example, a rainy scene from a film when it's actually raining at a bus stop).
People who hate GIFs will surely be appalled at this. And yes, it's a little jarring to see the hypnotic-looping videos running on large formats outside. But they're undeniably eye-catching in ways that other digital video just isn't.
Check out the case study below.