Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo

Don't drink and woodwork, and other handy tips

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have three hands so he can mix the first two.

In this rather silly but resoundingly masculine ballad, Offerman offers us a slim glimpse into what companies like Diageo mean when they say "responsible drinking"—in this case, no power tool lacerations or horseback riding injuries. The dangers are believable but far enough away from the reality of drinking and driving, and other ways you're more likely to kill yourself drinking, that we can all still enjoy the video.

Diageo's portfolio contains over 100 Scotch, Irish, Canadian and American whiskies. This video focuses on Scotch whisky, as Nick is shown amid Oban distillery barrels in Oban, with a bottle of Oban 14, cutting peat in traditional fashion from the Scottish soil, roaming about old castles with his guitar, on a boat presumably on his way to the isle of Islay, and then on Islay, drinking Lagavulin outside Lagavulin.

From manning the helm of Movember to his role as Ron Swanson, Offerman has created a brand for himself as a latter-day Hemingway—a real man's man who in real life is a master carpenter, boat builder and apparently a lover of fine Scottish whisky on the smokier side. The most interesting man in the world finally has some competition—from a real man.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.