Nick Offerman’s Hour-Long New Year’s Eve Countdown Ad for Lagavulin Couldn’t Be Mellower

An hour of silence and whiskey sipping

Headshot of Kristina Monllos

Last December, Nick Offerman teamed up with his favorite whiskey brand to create a yule-log video that was just 45 minutes of him sitting next to a crackling fire, sipping Lagavulin and staring at the camera.

This year, he's reunited with the brand for something new—sort of.

In what is probably a perfect send-off for 2016, Offerman appears im an hour-long video of him sitting on a dock waiting for it to be over. 

"I never make New Year's resolutions because I apply myself to every day of the year in a fashion that can only be described as 'resolute,' " Offerman said in a statement. "Because I am not a fool, my determined recipe for delicious living naturally involves a responsible savoring of Lagavulin." 

The understated effort, which comes from Diamond Docs' Morgan Sackett and Dean Holland, seems appropriate for a somber New Year's Eve party. 


@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Publish date: December 12, 2016 https://stage.adweek.com/creativity/nick-offermans-hour-long-new-years-eve-countdown-ad-lagavulin-couldnt-be-mellower-175073/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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