Nine Inch Nails’ ‘Hurt’ Is Beautifully Reimagined, Giving Hope to Hospitalized Children

Another stirring masterpiece from SickKids hospital

A toddler with a pacifier lies in a hospital bed and holds hands with an adult
Canada's SickKids Foundation shows the range of daunting, often devastating, conditions it helps children through. SickKids

It’s been 17 years since Johnny Cash powerfully reinterpreted Nine Inch Nails’ “Hurt” into a somber reflection on the pains and regrets that accompany a long life. Now the song, an anthem to self-reproach since the original version by Nine Inch Nails in 1995, has been revisited again, changing its meaning altogether into a message of hope.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."