Ad of the Day

No Logo. No Images. But You Know Exactly What These Ads Are For

Leo Burnett uses minimalism to highlight the power of McDonald's iconic products

An outdoor ad lists the ingredients of an Egg McMuffin without naming the sandwich
McDonald's flexes the instant recall of its products in this outdoor and digital campaign from Leo Burnett. Leo Burnett

By David Griner

February 4, 2020

How many brands could pull this off?

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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