No one messes with the Boston Bruins bear

When it comes to casting bears in ad campaigns, Mullen has now gone to both extremes. The National Grid polar bears were pretty benign. The actor in the bear suit who stars in this playoff campaign for the Boston Bruins, however, must've gotten up on the wrong side of the cave. If you don't play by the "Bruins Hockey Rules," you're liable to get roughed up by this furry fanatic. The hairy hothead slaps one fan who tucks in his B's jersey, tackles another who doesn't hang up his phone and watch the game, and humiliates a third (the poor guy's "be-ah" goes flying) because his date wears the colors of the divisional rival Montreal Canadiens. Basically, the ubiquitous ursine behaves just like any Bruins fan from Lynn after a couple of brewskies too many.

—Posted by David Gianatasio

Publish date: April 15, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT