OK, who wants the naked, hairy copywriter?

As the agency Web site is busy getting reimagined, Lawson Clarke, a newly unemployed copywriter, is busy reinventing the portfolio site. Clarke, as you can see above, decided to go with a natural look in his hunt for a new job. He's paying homage to Burt Reynolds, hero to all mustachioed and hirsute men—specifically, the April 1972 centerfold of Cosmopolitan magazine, which we wrote about previously when DirecTV used it for a print ad. Lawson worked at Arnold in Boston until recently. "With so many incredibly talented advertising creatives on the street right now, and so few jobs available, I figured I had to do something to get noticed," he wrote in an e-mail. Lawson also holds the claim to fame as being the first makeover contestant, back in 2004, on Bravo's Queer Eye for the Straight Guy. "Somehow I think Carson would approve of the site," he wrote.
—Posted by Brian Morrissey

Publish date: April 30, 2009 https://stage.adweek.com/creativity/ok-who-wants-naked-hairy-copywriter-14247/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT