This year, Old Spice gets into the game with “Ye Olde Exploding Yule Log,” whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews appears right in the middle of the fire, too, to shout out some Old Spicey things—before he, too, regularly explodes.
The combustible holiday video, made by Wieden + Kennedy, pushes Old Spice Holiday Packs as the perfect stocking stuffer gift.
Click below to soak up the explosive goodness:
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