The One Show Made a 360 Video Inside a Shower So You Can Have Great Ideas Anywhere

Rethink's call for entries

Headshot of Tim Nudd

People notoriously have some of their best ideas in the shower. There's just one problem. You can't jump in the shower whenever you need inspiration. You probably don't even have a shower at work. And even if you do, well, showering relentlessly is time consuming.

Thankfully, The One Show has you covered. The ad award show just made a 360 video inside a shower, so you can virtually immerse yourself in a shower environment whenever you like—and brainstorm as though you were blissfully enjoying the real thing. 

The tongue-in-cheek video is the work of agency Rethink in Vancouver and is part of The One Show's new call for entries campaign, themed "One is all it takes."

Try it out here:

The One Show also created a Google Cardboard shaped like its iconic Pencil award. Using this Google Cardboard to immerse yourself the shower video—well, presumably that would lead to a state of creative nirvana where every single thought you have is just fucking gold.

"The old adage is that we're most creative in the shower," says Kevin Swanepoel, CEO of The One Show, "so we decided to help creatives come up with award-winning ideas anytime, anywhere by bringing the shower directly to their device." 

To submit work to The One Show that was surely dreamed up in a shower at some point over the past year, go here before Jan. 27.


Client: The One Show

Client Execs: Gabriela Mirensky, Yash Egami, David Jackson, Kevin Swanepoel

Agency: Rethink

Creative Director: Ian Grais, Chris Staples

ACD: Hans Thiessen

Writers: Sean O'Connor, John Eresman

Director of Amplification: Leah Gregg

Account Manager: Lindsay Magrane

Producer: Sarah Vingoe

DOP: Ryan Whitehead

Postproduction: Post Pro Media

Founder: Randy Egan

VFX: Michael Martinson

Producer: Kylie Kumar

Audio House: Wave

Managing Director/EP: Megan Hughes

Director/Producer: Craig Zarazun

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 13, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT