Stain-fighting superhero The Professional has returned to the Super Bowl for the third time to promote Persil ProClean.
This year, the detergent brand comes to the game armed with a new agency of record, DDB New York. But The Professional is up to his usual tricks, stepping into our shocked protagonists’ living rooms to help take care of a little guacamole problem.
The spot, directed by Prettybird’s Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame, also includes a bit of surreal humor as the football fans question whether this is real life or just fantasy.
The campaign includes a microsite featuring a collection of influencer-driven content and digital sorts starring The Professional.