Pete Rose Enters a Hall, Just Not THE Hall, in Skechers’ Super Bowl Commercial

Brand's fifth appearance after a year away

Headshot of Tim Nudd

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim.

See the ad, by Siltanen & Partners, promoting the brand's Relaxed Fit footwear, below.

"Pete isn't just a baseball legend, he's an American icon—and there's no better place for an American icon than the Super Bowl," Michael Greenberg, president of Skechers, said in a statement. "Besides, what better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide."

"I am thrilled that people around the world will get to see me walk a hall—even though it may not be THE Hall!" added Rose, 73. "I can't say the Super Bowl was on my bucket list, but I'm certainly glad to be there."

This is the footwear company's fifth appearance in the game, after four straight from 2010 to 2013, and a break in 2014. Its 2010 spot starred Joe Montana, followed by Kim Kardashian in 2011 (who's back this year with T-Mobile). The brand went with animals the following two years—a pug in 2012 and a cheetah in 2013.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: January 29, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT